Crane Market Size. Share, Revenue Analysis Report 2025
21st
January 2019 - Global
crane market constitutes a major part of the global construction equipment
industry. They can be categorized into marine cranes, mobile cranes and fixed
cranes on the basis of their outreach, load-lifting capabilities and lift
height. Global crane market is undergoing a change owing to growth of emerging
economies and increase in demand for infrastructure industry. Cranes are used
to transport different types of load at construction sites and have widespread
applications in upcoming modern infrastructure projects. Global mobile crane
market is expected to witness a steady growth over 7% in the next seven years
on account of increasing government investments in construction projects.
Transformation of urban areas into smart cities is expected to drive
growth in the crane market in the forecast period. Incorporating efficient
systems such as traffic management system and smart grids will have a positive
impact on the development leading to augmented demand for mobile cranes in the
foreseeable future. Increasing investments in power plant construction is major
factor that will trigger the growth of the global crane market. Fleet
management ensures procurement of information related to fuel consumption and
operations of cranes which enhance productivity of machines in the crane
industry. Furthermore, fleet management services provided by crane vendors is
also a propelling factor for increase in demand for cranes
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Growing population has led to a rise in the demand for commercial,
industrial and residential, buildings which in turn is expected to increase the
adoption of construction equipment. Several types of cranes such as crawler
cranes and truck cranes are used during construction and civil engineering
activities. However, instability in the macroeconomic environment will have
negative impact oncrane manufacturers, and is likely to affect their profit
margins. Global crane market is highly fragmented and few vendors such as
Liebherr and Kobelco leading the market owing to extensive product portfolio
and improved after sales service. Other vendors in the market include Zoomlion,
Konecranes, Tadano and Terex.
Total sales in the mobile cranes market are expected to witness an
increase during the forecast period. Economic slowdown in last decade led to
high cost of production in the global crane industry, the economic meltdown of
last decade increased costs of production leading to reduces profit margins for
many companies. Technological advancements in higher capacity cranes led to
increased competition among top players thus eliminating some mid-sized
companies and small players. This resulted in market consolidation through
collaboration, joint ventures and mergers and acquisition of companies,
products and services. Recently, Terex, a US-based crane maker received an acquisition
proposal from Zoomlion at $30 a share. The all-cash offer is expected to value
the company at $3.2 billion and can create one of the world’s biggest crane
makers. However, due to stable European recovery, healthy demand in several
emerging economies and improving growth in the U.S. the overall demand remained
stable. During the forecast period, the demand is expected to witness a
significant increase across all regions, including China,
Market growth is expected to be driven by upcoming trends, such as the
rise in equipment rental market in Americas and Europe in the forecast period
owing to several vendors in these regions who offer services ranging from
financing equipment to rentals. The rental business in this region is expected
to witness a growth of over 8% over the next seven years. Global crane industry
has its presence in EMEA, APAC and Americas with AAC dominating the market with
the largest market share followed by EMEA and Americas. Key factors that
contribute towards the growth in these regions is high demand for construction
projects and industrial development attributed to large infrastructure projects
with a market share of over 47% In APAC, cranes, lifting and handling equipment
market has observed a market growth of over 5% in the past few years.
In 2013, China dominated the market with largest share with approximately
55% followed by Japan, South Korea, India and Australia. China’s GDP growth
rate is observed to be above the average growth rate of developing economies.
Rise in the demand is expected owing to policies adopted by the Chinese
government that account for short term quantitative easing, adjustments in
liquidity and expenditure on state owned companies. This in turn is expected to
stimulate growth in the economy due to which the demand for crane industry is
expected to grow.
Price and cost efficiency play a major role but the competitive advantage
in the crane industry lies in technological superiority. Indian manufacturers
are associated with international majors in technology. Increasing number of
international firms are expected to enter the Indian market, with investments
soaring up in the construction segments. In North America, US is expected to
record a market growth of over 6% majorly with 85% market share attributed to
recovery in the construction industry. In the Latin American cranes industry,
Brazil accounted for the highest share in the past few years, followed by
Mexico, Argentina and Colombia. Key market players include, Manitowoc,
Konecranes, XCMG Group., Liebherr-International, and Terex. Other prominent
Vendors include Badger Equipment, American Crane, Broderson, Link-Belt
Construction, Kobelco Cranes and IHI Construction Machinery.
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